Persona: Farmer Example aktualisiert
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## Goals:
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## Goals:
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• Decrease of unnecessary water usage
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• Decrease of unnecessary water usage
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• Protecting the crops from freezing to death
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• Protecting the crops from freezing to death
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## Values:
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## Values:
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• Expertise, reliability and longevity of the machinery
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• Expertise, reliability and longevity of the machinery
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• Concerned about complexity and data security
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• Concerned about complexity and data security
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## Pain Points:
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## Pain Points:
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• Struggles with tech
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• Struggles with tech
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• Limited time for tech management
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• Limited time for tech management
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• Worried about weathers impact on blooms
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• Worried about weathers impact on blooms
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## Information Sources:
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## Information Sources:
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• Recommendations from other farmers
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• Recommendations from other farmers
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